by John Darer
Anyone else notice that JG Wentworth's TV ad mouthpiece has had a make over? Let me count the ways:
- Cheap looking Pink Jacket
- Silky Pink Pimp Tie
- Hair gel seemingly replaces the old Brylcreem "do".
- He's had some voice coaching to slow down the cadence of his speech.
- Modern day Apple computer screen on a desk serving as a metaphor for the "held up newspaper" as if to prove to us the commercial wasn't shot in the early 1970s
- Another version of the commercial has "our hero" in a Gatsby like gray with white candy stripe suit.
There must be some point to the "call to action" transition to the same low grade 1970s style green graphics that has JG Wentworth's toll-free number, but I can't figure it out. Perhaps you can.
This new commercial still oozes "smelly dairy products". Clearly JG Wentworth won't be winning any Clio awards.
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