Structured Settlements 4Real®Blog 2026

Structured settlements expert John Darer reviews the latest structured settlements and settlement planning information and news, and provides expert opinion and highly regarded commentary. that is spicy, Informative, irreverent and effective for over 20 years.

FTC Final Rule Targets Fake Reviews and Testimonials

by  Structured Settlement Watchdog

The Federal Trade Commission announced a final rule on August 14, 2024 to combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.
FTC final rule on fake reviews and testimonials

The final rule prohibits:

  • Fake or False Consumer Reviews, Consumer Testimonials, and Celebrity Testimonials: The final rule addresses reviews and testimonials that misrepresent that they are by someone who does not exist, such as AI-generated fake reviews, or who did not have actual experience with the business or its products or services, or that misrepresent the experience of the person giving it. It prohibits businesses from creating or selling such reviews or testimonials. It also prohibits them from buying such reviews, procuring them from company insiders, or disseminating such testimonials, when the business knew or should have known that the reviews or testimonials were fake or false.
  • Buying Positive or Negative Reviews: The final rule prohibits businesses from providing compensation or other incentives conditioned on the writing of consumer reviews expressing a particular sentiment, either positive or negative. It clarifies that the conditional nature of the offer of compensation or incentive may be expressly or implicitly conveyed.
  • Insider Reviews and Consumer Testimonials: The final rule prohibits certain reviews and testimonials written by company insiders that fail to clearly and conspicuously disclose the giver’s material connection to the business. It prohibits such reviews and testimonials given by officers or managers. It also prohibits a business from disseminating such a testimonial that the business should have known was by an officer, manager, employee, or agent. Finally, it imposes requirements when officers or managers solicit consumer reviews from their own immediate relatives or from employees or agents – or when they tell employees or agents to solicit reviews from relatives and such solicitations result in reviews by immediate relatives of the employees or agents.
  • Company-Controlled Review Websites: The final rule prohibits a business from misrepresenting that a website or entity it controls provides independent reviews or opinions about a category of products or services that includes its own products or services.
  • Review Suppression: The final rule prohibits a business from using unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations to prevent or remove a negative consumer review. The final rule also bars a business from misrepresenting that the reviews on a review portion of its website represent all or most of the reviews submitted when reviews have been suppressed based upon their ratings or negative sentiment.
  • Misuse of Fake Social Media Indicators: The final rule prohibits anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked account. This prohibition is limited to situations in which the buyer knew or should have known that the indicators were fake and misrepresent the buyer’s influence or importance for a commercial purpose.

Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials | Federal Trade Commission (ftc.gov)

See my 2021 blog on what the New York Attorney General has done on the subject

New York Attorney General Finds That Sale of Social Media Bots, Fake Engagement Is Illegal – Structured Settlements 4Real® Blog: Structured Settlements | Settlement Planning News and John Darer Reviews

What a pity!

The absence of a 360 degree approach to regulation of the structured settlements secondary market led to some horribly bad

360 degree approach to structured settlement factoring regulation needed

A 360 Degree Approach is Needed

behavior and poor outcomes for some consumers.

While a structured settlement protection act (SSPA) exists in all 50 states and the District of Columbia, early state regulation focused on the structured settlement factoring transaction and did not address licensing or registration of structured settlement transferees or the address sales practices, such as those the FTC Final Rule addresses. Central to the topic of this post and a recurring theme is the absence of regulation in sales practices, such as solicitation and advertising in most states.

David Springer’s Questionable Business Methods Cited by Judge in Findings of Fact and Conclusions of Law – Structured Settlements 4Real® Blog: Structured Settlements | Settlement Planning News and John Darer Reviews April 30, 2015

Even After David Springer was out of the Structured Settlement Factoring business, and running Amble Media, David Springer complained on Rip Off Report of a $3,000 loss on his purchase of a Romanian bot vendor’s Fake View and Like Generator. 

See Reputation Manipulation | Mt Airy Faker Claims He Was Ripped Off By Vendor of Fake View and Like Generator – Structured Settlements 4Real® Blog: Structured Settlements | Settlement Planning News and John Darer Reviews

Einstein Structured Settlements’ “Fish and Chip” Scandal | Scams Consumers With Paid Testimonials – Structured Settlements 4Real® Blog: Structured Settlements | Settlement Planning News and John Darer Reviews

Einstein Structured Settlements’ Undisclosed Paid Reviews/Fake Degrees in Ongoing Deception – Structured Settlements 4Real® Blog: Structured Settlements | Settlement Planning News and John Darer Reviews December 14, 2014

The FTC is a bipartisan federal agency that champions the interests of American consumers. We protect consumers from deceptive and unfair business practices and promote a free and competitive marketplace by challenging anticompetitive mergers and business practices. The FTC was founded un 1914.

About the FTC | Federal Trade Commission

Last updated September12, 2024

 

 

 

 

 

 

 

 

 

 

 

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