by Structured Settlement Watchdog®
Paid Review Sales Pitch
Paid Review, Paid Endorsement, Bought Testimonial from Non Users to Get Others to Sell Structured Settlements for Pennies on the Dollar
A Romanian blogger states he will write a SEO positive review about your blog/site or product on his Google PR2 gadget related blog for $5.
- What is more troubling is that the paid reviewer will “will write 100-150 words review of your website, blog or product on his established 2 year old technology blog.
- All you need to do is send him a link to your website/blog or product and any talking points you want him to mention.
- You can even write your own review if you want and he will publish it for $5.
Kathryn Sias, a Tampa Florida area SEO who is known to have performed work for Mt Airy MD based David Springer and Sovereign Funding Group is seen as endorsing this Fiverr gig, which raises the obvious question of whether or not fake reviews were involved. The answer was yes. One notable example is where a paid actress from Fiverr promoted David Springer as a lawyer, which he wasn’t.
The video, posted on the Sovereign Funding YouTube channel, includes a comment from one of Kathryn Sias’ sisters “I like the way she says david’s name over and over I will never forget the name”. The video were used to promote the SEO’s cash now for structured settlement client.
We continue to investigate illegitimate paid reviews of settlement purchasers given that this has become more than just a small problem.
Paid Reviews, particularly those that are “scripted”by the company being reviewed, the reviewer having never used the product or service and portray an image to consumers that is rooted in dishonesty.
It is an unethical business practice that should not be tolerated.
Consider that these paid reviews may be used in an intentionally deceptive manner in an attempt to place the company in a position of trust and in an effort to lower the inhibitions of people with respect to their long term security.
In September 2012, Stamford CT based Gartner Group estimated that by 2014 as much as 15% of reviews on social networks could be paid for fake reviews.
Don’t Structured Settlement Consumers Deserve More?
