by Structured Settlement Watchdog
Six weeks after its product launch DealFlow Media is apparently finding advertisers willing to pony up cash (for ads on its Structured Settlements Wire) hard to come by. It's not hard to see why, given that the industry does not contain the 5,000 structured settlement specialists, to whom DealFlow promises advertisers access. That, combined with "mailing it in" college boy fantasy about Pillow Fighting women in negligees, demonstrates the limited value advertisers can associate with their DealFlow dollars.
The question circulating now in the structured settlement industry (the real industry) is whether or not the publication will be economically viable enough in the long run to continue.
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