Structured Settlements 4Real®Blog 2026

Structured settlements expert John Darer reviews the latest structured settlements and settlement planning information and news, and provides expert opinion and highly regarded commentary. that is spicy, Informative, irreverent and effective for over 20 years.

by Structured Settlement Watchdog

The word "partner" is often used loosely in business today. The word "partner" has a legal connotation however, which may characterize or convey something to the public about your structured settlement broker or settlement planner's relationship to that insurance company that may not be legally correct.

Howdy partner howdy pardner

"Structured settlement cowboy"

When Howdy Partner Turns Into "Howdy Doody"

With this in mind, and in the spirit of the best practices guide that I am developing, I have asked the annuity issuing life companies to respond with their company's position  with respect to the following two questions:

1. Is an appointed general agency and/or appointed agent or sub agent legally a partner in your company?

2. Does the compliance department in your company condone the use of the word "partner" in advertising or on web sites of appointed general agencies or appointed agents and/or sub-agents of that general agency.

Here are four of the responses:

Company A. "Thanks for the question. Your relationship with XXXXX  is solely and legally as a "licensed insurance agent". Do no use the word partner in any way as that has significantly different legal connotations. As a reminder, you agency contract dictates that any use of our  name in any external advertising (website, flyers, advertising, etc..) must be approved by XXXXX Legal before proceeding."

Company B. "I've been in discussions this week with our legal department regarding this issue. We are drafting a letter to an agency that is currently referring to themselves as an XXXXX Life partner with a requirement to stop using the term "partner" when describing their relationship with XXXXX Life. Since agents or sub-agents are not our partners in the legal sense of the word, the term cannot be used in advertising or web site descriptions."
X————————————————————X
 
 
Company C."The position of XXXXX  is substantially similar to the position stated in your website.  We don't permit the use of the word "partner", or "partnering", etc. in advertisements.  We might describe close working relationship between two business entities that were not legal partners, with terms such as a "strategic alliance". (added 11/7/2007)
X————————————————————X
 
Company D. "If the word is seen in advertising, they ask that it be removed because of the legal connotation the word has.  AAAA said that a generic-enough reference such as, "Our organization partners with these companies to bring you the best products possible" is fine.  However, any inference that an entity is a partner with XXXXXX that draws the conclusion of a legal partnership is not acceptable".

Plaintiffs, Lawyers, Insurance Company claims representatives, Judges and Trial Lawyer Associations should be aware of that the use of the word "partner" may not be permitted under the contract between the person or company soliciting you for business or for your approval of the settlement and may indeed be considered a violation of truth in advertising rules in your state.

As a point of interest, Insurance agencies or agents who use the word "partner" in conjunction to an agency relationship may be needlessly exposing themselves to "bad faith" lawsuits against the annuity issuers or the qualified assignees (particularly an assignee that is  a property casualty company).  According to the Business Dictionary "partnership by estoppel" is a legally binding partnership that may arise where, in fact, no formal partnership agreement is in effect. A person who by conduct or words represents, or allows him/herself to be represented, as a partner in a firm is liable for the credit or loans obtained by firm on the basis of such representation. Also called presumption of partnership."   WOW! WOW and WOW!

 

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