by Structured Settlement Watchdog
A downstate settlement consulting firm apparently with aspirations to be "Buffalo Soldiers" recently "marched" on Buffalo New York with claims to bring you "true plaintiff-based settlement consultants".
This is a marketplace where we've seen:
- plaintiff exclusive
- plantiff exclusive
- "mutually exclusive" (nyuk nyuk-inside joke)
- plaintiff loyal
- plaintiff focused
- "hocus pocus" and now
- true plaintiff-based
While we can guess what these folks want it to mean, in an effort to increase the level of literacy in the profession, let's examine whether it is proper English?
What does "based" mean?
The Free Dictionary carries this definition of the adjective" based":
1. based – having a base; "firmly based ice"
supported – held up or having the weight borne especially from below; "supported joints in a railroad track have ties directly under the rail ends"
2.based – having a base of operations (often used as a combining form); "a locally based business"; "an Atlanta-based company"; "carrier-based planes"
settled – established in a desired position or place; not moving about; "nomads…absorbed among the settled people"; "settled areas"; "I don't feel entirely settled here"; "the advent of settled civilization"
So "lettuce" examine the logic:
- The makers of the statement advertise that they are practicing lawyers.
- Thus they are not plaintiffs.
- Upon information and belief they are not owned by plaintiffs
- Upon information and belief they do not house their law office (or settlement consulting practice) in a plaintiff's house or commune.
- Therefore they cannot logically be plaintiff-based or plaintiff based as the case may be
Purportedly the whole thing was " a bit Erie" as the logic of the advertising message drained to the chant of "Marley Marley Marley Marley life is but a dream"
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