Most of us just set our clocks forward one hour for Daylight Savings Time. Unfortunately, some companies need to turn their clocks forward several years!
I just ran across the website of one of my competitors which includes, in its representation of current providers of structured settlement annuity products, the names and logos of structured settlement annuity issuers that no longer write structured settlement annuities. Incredibly there are a couple, of the listed structured settlement annuity issuers, that haven’t been in the market for years! Moreover, some of the companies, both past and current, have had name changes and these are NOT reflected.
C’mon now! If you are going to have a website let it be a source of pride and valuable information. Please don’t embarass yourself and our industry. This message does not just apply to the structured settlement industry. It applies to every industry where dynamic change is an intrinsic quality.
Update your website regularly. If your website is outdated, and the public knows it, how do you think they will feel about your knowledge being up to date? It’s like you’re showing your house with that ugly 70s shag rug in the family room with the 1960s wood paneling. It may also constitute false advertising. Think about it!
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