Are factoring companies manipulating search engine optimization for certain keywords on the Internet and THEN having the resulting call ins of "mistaken identity"** to dangle as bait to structured settlement brokers and settlement planners for a pavlovian response to do the reverse? I'm just curious because several months ago I received a call from a structured settlement broker, who was called by a financial planner, who was called by one of the factoring big boys.
Consider a consumer making a search for "Structured Settlement Quote". Here's what he or she finds
Download google_search_structured_settlement_quote_12252007.pdf There is only one entity in that search result that can give you a structured settlement quote and that is this author's company.
Now look at page 2 of the same search Download google_search_structured_settlement_quote_12252007_page_2.pdf . The same result, although this blog is making some headway as well.
Now look at page 3 of the same searchDownload google_search_structured_settlement_quote_12252007_page_3.pdf. More or less the same result. John Hancock Life, a structured annuity issuer appears in the natural listings at the bottom of page 3 and The James Street Group appears in the pay per click listings.
Now look at page 4 of the same search Download google_search_structured_settlement_quote_12252007_page_4.pdf . The same idea again, although this Structured Annuties, Inc. appears as well as some old blog ebntries from Sructured Settlements 4Real on this subject.
Even if we take the words and out them in quotation marks (i.e."structured settlement quote" the results are no less pathetic.Download google_search_structured_settlement_quote_in_quotation_marks_12252007_page_1.pdf
It would be very interesting to discover how many quid pro quo leads are on the structured settlement factoring vig.
** people who click or call these companies while searching for and thinking that they are getting a structured settlement quote as opposed to a structured settlement factoring quote.
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