by Structured Settlement Watchdog
In addition to Alexa.com, slightly smaller Compete.com features a traffic metric to help website owners. It tracks over 3 million web sites and over 19 million search terms. The results may shocking to some, especially if you're not on the list.
Compete.com Unique Website Visitors during Nov. 2007 (non blogs)/ up or down in YTD annual traffic 2007
- 4structures.com, LLC 2,307 Up
- The James Street Group 1,207 Up
- Settlement Professionals 439 Down
- Structured Settlement Services 406 Up
- Mesirow Financial 372 Up
- NSSTA 251 Down
- EPS Settlements Group 251 Down
- Ringler Associates 238 Neutral
- National Settlement Consultants 207 Down
- Creative Capital 194 Neutral
How much are you spending on search engine optimization? Are you getting your money's worth? And some of the larger company numbers should be discounted by the number of employees and associates with separate IP addresses because you figure each one of them clicks on the website at least once a month. That makes the above even more shocking. Some who are not on the above list appear to be getting little if any traffic by this metric. Do you even have a web site? When was it last updated?
NOW…COMPARE TO THE FACTORING INDUSTRY same measurement
- JG Wentworth 480,283
- Oasis Legal 17,597 Down
- Settlement Quotes.com 7,538 Up
- Quote Me a Price.com 3,215 Up
- <<<<<<<——–Best Primary Structured Settlement Broker website(other than blogs) fits in here
- Novation Capital 1,715 Down
- Structured Settlement Investments 1,262 up (advertisers of factoring vig to attorneys!)
- <<<<<<<——–2nd Best Primary Structured Settlement Broker web site (other than blogs) fits in here
- Prosperity Partners 1,100 up
- Strategic Capital 779 Down
- Settlement Capital 410 Down
Think about the message that is out there. Are you doing enough to educate the public? Are you willing to concede the Internet? I'm not!
NOW… COMPARE TO THE STRUCTURED ANNUITY ISSUING LIFE COMPANIES
- Allstate 1,589,879, Up
- MetLife 885,055, Up
- Prudential 557,158, Up
- Liberty 302,109 Up
- AIG 230,098
- New York Life 141,322 Up
- Pacific Life 68,508 Up
- American General 54,292 Up
- Hartford 16,108 Up
- Aviva USA 11,891 Up
- John Hancock 11,113 Up
Does it make strategic sense for structured settlement broker to ally with the factoring industry or the life insurance industry?
Have you considered what the trial lawyers think? Anybody ever think about asking them? I'll bet many haven't.
Clearly the life insurance industry could eat the factoring industry's Internet lunch if it wanted to get with the structured settlement industry producers to disseminate a mutually beneficial message. Other than JG Wentworth it's no contest! The structured settlement industry producers should be keeping their websites updated and assure that accurate information is disseminated. Cross linking should be the order of the day to every individual appointed with these annuity issuers that has a minimum standard web site, not just companies.
NOW… HERE'S SOME MORE FOOD FOR THOUGHT
- Sun Trust Bank 1,711,759 Up
- Northern Trust 26,043 Up
- Smith Barney 457,167 Up
Leave a Reply