Who is visiting these secondary market websites, which solicit sellers of structured settlement payment rights?
First the rankings
Global Top 10 Rankings Three Month Trailing Alexa ratings (as of July 24, 2011)
- Sovereign Funding 322,064+
- J.G. Wentworth 354,408-
- Settlement Quotes, LLC 478,913+
- Peachtree 767,213-
- Solid Funding 894,801+
- Quote Me a Price 1,456.076+
- Singer Asset 1,529.884-
- Woodbridge 1,697.158-
- Prosperity Partners 1,749,398 +
- Stone Street 1,852,489-
Eligibility for ranking: Companies whose primary business focus is the secondary structured settlement (factoring) market to include direct funders, brokers and intermediaries and factoring auction sites.
Two "factoring auction" websites, which represent an alternative way of "shopping" again made the top 10 this survey with improved global rankings.
So who is visiting websites that solicit sellers of structured settlement payments?
With some exceptions, a survey of Alexa's audience demographic metric shows that relative to the general Internet population, a large chunk of those who visit "B to C" secondary market websites do not have a complete college education.
According to Alexa…
Ages 18-24 with "some college" education
Sovereign Funding (some), Prosperity Partners, Woodbridge, Quote Me a Price, RSL Funding, Annuity Transfers, Ltd., Solid Funding,
Ages 18-24 "with grad school" education
Sovereign Funding (some)
Ages 25-34 "with college" education
Olive Branch
Ages 25-34 "with grad school" education
Singer Asset Finance
Ages 35-44 with "some college" education
Fairfield Funding (some), Solid Funding (some mostly 18-24), RSL Funding, Imperial
Ages 45-54 with no college education
Peachtree
Ages 45-54 with "some college" education
CBC (some)
JG Wentworth (some)
Ages 55-64 with no college education
Peachtree (some)
Ages 55-64 with "some college" education
Settlement Quotes, LLC, Stone Street (mostly), Sovereign Funding (some-about even with 18-24), Peachtree (some), J.G. Wemtworth (some)
Ages 55-64 "with college" education
Stone Street (some), Fairfield Funding (some), Woodbridge (some), CBC (some), J.G. Wentworth (some)
Age 65+ Some college to college education
J.G. Wentworth
When it comes to looking at statistics like these some things are obvious. For educational purposes let's take Justin Bieber's fan website as an example. You would expect that he would be one of the most popular in the teeny bopper set right?
According to Alexa his fan site has a greater than average percentage of traffic from a group 18-24 year old females with no college. FYI-Alexa does not appear track under 18s.
How about AARP? Higher than average traffic concentration in 45-54; 55-64 and 65+ cohorts with no kids and some college. No real surprises there. AARP solicits people younger than 65 for membership. I'm way under age 65 and heck, for less than $15 a year I even joined.
I find it interesting to see what we can learn from the information available from Alexa about these structured settlement factoring websites, particularly what attracts people to them, although psychographic studies, if any have been done, have not been published. However a a survey of what I opined was a non statistical sample of J.G. Wenworth customers was the subject of a 4 posts too many analysis in 2008 by my industry colleague Patrick Hindert.
It's remarkable that among the "some college" crowd there is a definite trend towards certain sites by certain age groups. Why do companies like J.G. Wentworth attract the elder crowd online? Is the branding using the J.G. Wentworth opera less appealing to the younger crowd than the morons shouting off balconies. Or is J.G. Wentworth going after the older crowd which increasingly uses online search, and the results show that they indeed may have? Didn't its early ads feature Mr. Wentworth in his Brylcreemed best "barnet" with the tacky 1970s backdrop resonate with those who came of age when that hairstyle was in vogue?
How does a company like Settlement Quotes, LLC with a youthful owner and one of the most consistent internet presences appeal more to the older crowd?
Visit our popular monthly ranking of primary market structured settlement industry information websites
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