The key word " structured settlement is among the most expensive Google Adwords on the Internet according to a recent study.
The top position costs $100 per click which means that each time you click on the pay per click ads it costs the advertiser $100 and someone makes a big commission. The 2nd position is $52 according to the study although these numbers may vary daily. This has led to a cottage industry of "tin pans" taking advantage of the confused and weary consumer.
What is a Splog?
A splog is a portmanteau of "spam web log". The sad thing is that these pay per click ads often appear on splogs, websites which provide little or no useful content for consumers and the sploggers make a commission each time you click (forced to because the sites are gibberish).
So which is worse, the factoring companies who have bid up the pay per clicks effectively stifling the consumer research process on structured settlements, or the sploggers?
In my opinion patronizing pay per click advertising on sites with poor content for key words "structured settlement" or "structured settlements", "structured settlement broker" "structured settlement quote" is simply rewarding mediocrity. Avoid splog sites such as cashstructuredsettlements.com
Think of it this way…each time you click on such an ad on a splog you are spreading the splog cancer disease.
If are seeking a structured settlement your chances of finding relevant information to what you are looking for in a Google AdSense or Yahoo equivalent top or side pay per click ad is virtually non existent!
http://ads.sixapart.com/custom?id=1000002898807&width=300&height=250&js=1
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