by Structured Settlement Watchdog®
Is the amount of cash now for structured settlements advertisng overly saturated?
The above question was asked of me by an Ivy League graduate recently. Maybe he’s onto something.
Structured settlement secondary market afflictions on overload:
- Saturation TV advertising by JG Wentworth/Peachtree and others. You already have enough awareness. Parents are posting videos of their children being more obnoxious than the zaftig Vikings while “setting a fine example” of the “subtle difference” between instant gratification and delayed gratification. I spoke to a teenager whose impression of the structured settlement secondary market is one of sleazes. That’s your budding target market! How about moving past awareness and moving onto what’s your value proposition?
- A plethora of poorly researched and often illiterate content generation in the name of “search engine optimization”. Do we really need to have ANOTHER search engine “optimized” answer to “what is a structured settlement?” written in the syntax of a non-native English speaker, or someone with grade school writing skills?
- Press release “diarrhea” on meaningless topics that nobody cares about, sometimes even written in the name of people that don’t exist.
- “Hashtag whores”, promiscuous in their association of the term #structuredsettlement with unrelated topics on Twitter, Facebook and other social media.
Hashtag Whores, Again, Jimmy? I’m Afraid You Have a Bad Case of Tee Hee
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