by John Darer® CLU ChFC MSSC RSP CLTC
How can a settlement purchaser/cash now pusher like Imperial Structured Settlements solicit consumers to "make your money work for you"* when its solution is essentially premised on the consumer first liquidating cash flows at a rate stated in an SEC disclosure as averaging between 16.3 to 17%**?
Perhaps it would be more reasonable for Imperial Structured Settlements to say "make only a fraction of your money work for you!"
Hey, where did the other half go Imperial?
In the attention grabbing "Make your Money Work For You", Imperial structured settlements falsely implies that the funds placed in a structured settlement are not working for you. Nothing could be further from the truth.
Setting aside a very short term structure commencing immediately which, in my opinion, would not make financial sense, a structured settlement annuitant IS receiving more than the portion of their settlement paid to fund the structured settlement. Thus the money IS working for the annuitant.
As I've said before factoring companies and intermediaries can convey their advertising message without such misleading statements.
* Google Ad Words appearing December 10, 2010
** RSL Funding reported in an October 2, 2010 press release that an Imperial executive testified to 18-20% discount rates in a New York legal proceeding. According to that RSL Funding press release, that Imperial executive was quoted "…it is well known that customers that respond to television ads tend not to competitively shop, resulting in these customers receiving among the lowest prices paid". Read our October 3, 2010 commentary
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