by John Darer CLU ChFC CSSC RSP
It's no secret that insurance consumers are using the Internet for more information on individual products.
Now a 2009 report by The Life Insurance Research and Marketing Association (LIMRA) "Trends in Consumer Internet Use for Insurance: The Growing Role of the Internet" states that " 85% of those surveyed view the Internet as a good source of information for insurance" (which includes annuities).
LIMRA researchers found that 52 percent of consumers who sought information on individual life insurance, disability coverage, long-term care insurance or annuities made the Internet at least one of their information sources, a nearly 37% increase in 3 years.
Another important statistic is that close to 75% of consumers surveyed said they expect to do more of their financial business over the Internet in the next five years.
Although the survey did not specifically mention structured settlements it is rare these days to encounter a plaintiff, plaintiff lawyer lawyer or law firm (including staff) without direct or indirect access to the Internet through a variety of different media.
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