by Structured Settlement Watchdog
AnnuityExpertAdvice Pushing "Annuities" that Are Not Annuities, as "Annuities for Retrement"
Not only has Annuity Expert Advice won the Canard of the Week by a mile for an absolute howler, inaccurately
labeling acquired structured settlement payments rights as annuities (they're not annuities), but it appears to have broken into a new market segment using a technique not seen in the structured settlement industry for more than 15 years. Yes readers, I'm speaking of the Shawn Plummer's venture into "Annuities for Retrement" as demonstrated by the excerpt of the Annuity Expert Advice infographic shown below (for critical commentary). Unfortunately it's a day late and a vowel short.
Industry Precedent
The use of the "Vowel Deficiency" (Vocalis Defectus in Ipsum) as a way to unlock new marketing opportunities in the structured settlement or annuity space is not without precedent. For example, in 2007, It was discovered that a certain very successful settlement planning firm made a meal over "Plantiffs" and advocated for " Plantiff Rights" in a very expensive brochure distributed to trial lawyers at the 2007 American Association for Justice meeting, sticking to its guns with Vocalis Defectus still in situ at a subsequent meeting half a year later. When I did my research then, I learned that the "Plantiff" Vocalis Defectus was a thing. Spellcheck.net to this day has a listing " How to Spell Plantiff Correctly". As late New York Yankees baseball sportscaster Mel Allen used to say " How about that?"
