by John Darer CLU ChFC CSSC RSP
Discussing "Unemployment TV", Kenneth Nichols "mugs" the structured settlement secondary market's cash now pushers.
"These commercials appeal to the viewer’s sense of unfairness in contemporary society. Peachtree’s ad features disappointed people going to their mailboxes and finding them empty. The actors and actresses riding a bus in another spot provide the underlying belief: “It’s my money and I need it now!” The latter evokes perhaps the most potent recent depiction of frustration with modern society: Sidney Lumet’s 1976 film, Network. Instead of being “mad as hell” about the degradation of American public discourse, the daytime TV demographic can be successfully motivated by appealing to their mere impatience, no matter the potential repercussions for a society unwilling to wait". (emphasis ours)
A fun read …With Our Help, You Can Have It All: The Depressing Rhetoric of Unemployment TV’s Commercials Kenneth Nichols September 15, 2011
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