For those of you, including structured settlement brokers, settlement planners, accountants, lawyers, judges,claim adjusters and regulators, who think that the Internet is not an important space for the education of structured settlement and settlement planning prospects and clients, think again! Some eye catching statistics worthy of your consideration:
- 28% of Americans 65 and older use the Internet.1
- 66% of Americans age 50-64 use the Internet.1
- There was a 47% increase in wired seniors between 2000 and 2004.2
- 94% of wired seniors have sent or received e-mail.2
The above statistics may surprise you about seniors. However the confusion created by certain factoring companies and sploggers is very real and the above statistics underscore that the confusion could be, and very likely is, extending to seniors. Some states have laws in place regarding marketing to seniors and one state, California even requires a special 8 hour continuing education course regarding the sales of annuities to seniors. What are these states and the federal government doing to create laws to protect seniors from bad information or gibersih provided by sploggers? What are these states doing to enforce their truth in advertising laws in cyberspace?
1 Seniors Online: How Aging Boomers Will Shake Up The Market, Source: www.emarketer.com
2Pew Internet & American Life Project Report 3/28/2004, Source: www.pewinternet.org
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